ART DIRECTION | BRANDING | PACKAGING | PRODUCT PHOTOGRAPHY

The Village Chai is a tea brand that specializes in authentic blends of masala chai, born from a story of two homelands. Rooted in the owner's Kenyan and Indian heritage, the brand brings both cultures together in one cup, pairing the rich, high-altitude tea traditions of Kenya's Kericho region with the warmth of Indian spice blending, all while staying true to the authenticity of a real masala chai.

The logo was designed to reflect the brand's essence through practicality, aesthetics, and ingenuity, representing the rolling mountains of Kericho, the land where the tea leaves are grown.

The brand's colour palette, although minimal, exudes simplicity and is approachable, using hand-drawn landscapes and custom illustrations with loose lines to add a touch of charm and whimsy to the brand identity, a nod to the handcrafted, generational nature of chai-making passed down through family.