BRAND IDENTITY / STATIONERY / ICON ILLUSTRATION

Buenos Aires is Argentina's capital and Latin America's most European city, a place defined by its colonial architecture, landmark buildings, and layered cultural identity. This project was developed as part of the official Buenos Aires city branding competition, where my submission was selected as a finalist.

The design solutions draw on the classical and historical character of the city while building on its distinct personality. The branding system spans logo development, stationery, and multimedia platform applications. The logo itself is rooted in the city's iconic colonial architecture, letting the historical essence of Buenos Aires lead and giving the identity a timeless, place-specific foundation.